Signal creates and executes organic and paid social media marketing to build key audience engagement and loyalty.
Tell Us About Your CampaignOur team provides the additional bandwidth you need to post great content to social channels on a regular basis.
We produce social media content tailored to your digital strategy and editorial calendar. Steps include:
Top of Funnel (TOF) | Middle of Funnel (MOF) | Bottom of Funnel (BOF) | |
Objectives | Awareness, Consideration | Consideration, Conversions | Conversions |
Facebook Objectives | Reach, Landing Page Views | Landing Page Views, Quote Requests | Purchase |
Audience (Ad Set 1) | Women, Age 25-55, Parents of children under 9
Relationship status: divorced, separated, single, unspecified, widowed, it’s complicated, in a relationship |
People who have been to the site in the last 30 days | Requested quote within last 30 days |
Content Ideas | FAQs – What is life insurance? What is term life insurance? How long should my term last? What kind of life insurance do I need? How much do I need? How much does it cost? | Dispel cost myth: You’d be surprised how much coverage you get for as little as $20 / month.
Talk about how easy it is: A few simple online questions – instant quote – it’s that easy. |
Urgency: x% of households could be bankrupt in months if they lost their primary breadwinner. Don’t put it off. Get a policy that covers your family at a price you can afford. |
About Signal
We’re a digital agency in Raleigh, North Carolina, the heart of the Research Triangle. For more than 25 years, our friendly developers, designers, strategists and writers have been serving clients in Life Science, Manufacturing and many other industries. Let us put our creative and marketing mojo to work for you.