©2024 Signal
Social Media Marketing
Strategy and content that get results
Signal creates and executes organic and paid social media marketing to build key audience engagement and loyalty.
![](https://signalinc.com/wp-content/uploads/2023/09/Social_Media_Spot_Image1-min.png)
Organic social
We produce social media content tailored to your digital strategy and editorial calendar. Steps include:
- Brand strategy
- Content strategy and development
- Define and align business goals and objectives with social media goals and metrics
- Define primary and ancillary audiences
- Review existing social presence for audience size, post frequency, types of content, hashtag usage
- Evaluate key competitors’ social presence
- Develop relevant hashtags, subject matters and creative themes
- Define style guides for each respective channel focusing on tone, visual treatments and how to engage viewers
- Develop calendar for post types and frequency
Paid social
- Audience targeting: Segment personas and use unique targeting tools available on LinkedIn, Facebook/Instagram, and Twitter
- Budgeting: Define objectives and tactics to help determine estimated audience sizes and budgets needed to obtain desired goals on time
- Strategy: Create a full-funnel strategy for each platform, including recommended account structure, campaign setup details, recommended ad formats and high-level creative concepts
- Campaign asset creation: Build out ads for efforts across the funnel, including multiple ad sets per campaign, and multiple ad variations per set
- Tracking & management: Set up the account, install pixels and configure conversion tracking, create audiences and build out campaigns, and then proactively monitor engagement, optimize and build upon the program
![](https://signalinc.com/wp-content/uploads/2023/09/Social_Media_Spot_Image2-min.png)
Full-funnel ad strategy sample
Top of Funnel (TOF) | Middle of Funnel (MOF) | Bottom of Funnel (BOF) | |
---|---|---|---|
Objectives | Awareness, Consideration | Consideration, Conversions | Conversions |
Facebook Objectives | Reach, Landing Page Views | Landing Page Views, Quote Requests | Purchase |
Audience (Ad Set 1) | Women, Age 25-55, Parents of children under 9 Relationship status: divorced, separated, single, unspecified, widowed, it’s complicated, in a relationship | People who have been to the site in the last 30 days | Requested quote within last 30 days |
Content Ideas | FAQs – What is life insurance? What is term life insurance? How long should my term last? What kind of life insurance do I need? How much do I need? How much does it cost? | Dispel cost myth: You’d be surprised how much coverage you get for as little as $20 / month. Talk about how easy it is: A few simple online questions – instant quote – it’s that easy. | Urgency: x% of households could be bankrupt in months if they lost their primary breadwinner. Don’t put it off. Get a policy that covers your family at a price you can afford. |
Brands we work with
![Lindfast](https://signalinc.com/wp-content/uploads/2023/09/Lindfast.png)
![Aliri](https://signalinc.com/wp-content/uploads/2023/09/Aliri.png)
![American_Heart_Association](https://signalinc.com/wp-content/uploads/2023/09/American_Heart_Association.png)
![Duke_Health](https://signalinc.com/wp-content/uploads/2023/09/Duke_Health.png)
![Attindas](https://signalinc.com/wp-content/uploads/2023/09/Attindas.png)
![Bayer](https://signalinc.com/wp-content/uploads/2023/09/Bayer.png)
![Ingersoll_Rand](https://signalinc.com/wp-content/uploads/2023/09/Ingersoll_Rand.png)
![Bioventus](https://signalinc.com/wp-content/uploads/2023/09/Bioventus.png)
![Durham_Bulls](https://signalinc.com/wp-content/uploads/2023/09/Durham_Bulls.png)
![BCBS_NC](https://signalinc.com/wp-content/uploads/2023/09/BCBS_NC.png)
![Chiesi](https://signalinc.com/wp-content/uploads/2023/09/Chiesi.png)
![Cree_Lighting](https://signalinc.com/wp-content/uploads/2023/09/Cree_Lighting.png)
![Curia](https://signalinc.com/wp-content/uploads/2023/09/Curia.png)
![GE](https://signalinc.com/wp-content/uploads/2023/09/GE.png)
![Domtar](https://signalinc.com/wp-content/uploads/2023/09/Domtar.png)
![FieldCore](https://signalinc.com/wp-content/uploads/2023/09/FieldCore.png)
![Hyster-Yale_Group](https://signalinc.com/wp-content/uploads/2023/09/Hyster-Yale_Group.png)
![Comfees](https://signalinc.com/wp-content/uploads/2023/09/Comfees.png)
![IQVIA](https://signalinc.com/wp-content/uploads/2023/09/IQVIA.png)
![Attends](https://signalinc.com/wp-content/uploads/2023/09/Attends.png)