Eastern Skateboard Supply is the leading skater owned and operated B2B wholesale distributor in the industry. As skaters and surfers themselves, they pride themselves on knowledgeable customer service and a comprehensive selection of more than 11,000 products.
Our team redesigned the site to improve the user experience (UX) and shift to a more modern e-commerce framework, with helpful features that today’s customers expect. We polished the messaging and gave the site a sleek, modern design full of color and engaging imagery. From a technical perspective, Signal integrated Eastern Skateboard’s enterprise resource planning (ERP) system with a new e-commerce platform, Magento. The result was a seamless connection between technologies, syncing customers, orders and inventory.