Experience the Cohesion Effect

Rho is a global, full-service CRO that has significantly evolved since its origins as a biometrics specialist 40 years ago, outgrowing its legacy brand in scale, sophistication and scientific depth. Signal partnered with Rho to overhaul messaging, voice and visual identity, then carry it through real-world touchpoints (website, trade shows, social content). The result: differentiated positioning that expresses Rho’s collaborative, sponsor-first way of working—called The Cohesion Effect—paired with a genuine human personality that helps Rho demonstrate credibility, stand apart in a jargon-heavy category, and unite employees around a shared story.