Cleaning up with dramatic sales growth

The Budd Group, a leading provider of janitorial, maintenance and landscaping services in the Southeast, partnered with Signal to modernize its marketing approach and drive more consistent growth. Together, we built a cohesive, full-funnel program spanning every key channel—from strengthening SEO performance and AI visibility to elevating social content and refining paid media strategy for better lead quality. We also launched targeted email campaigns, developed high-impact marketing collateral and established a steady cadence of thought leadership.

Within the first year, The Budd Group saw significant gains in pipeline quality and closed-won revenue—demonstrating the impact of a unified strategy and senior-level execution.