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Durham Bulls
Brand Strategy, Print
The country’s best-known minor league baseball team came to Signal for a refresh of the stadium signage at the Durham Bulls Athletic Park. The project included all permanent signs indicating seating sections, party decks and concessions. We also created new gate entry and archway signs, window banners, suite murals, and a series of hanging championship banners dating back through almost a century of Durham Bulls history. The signage won a 2011 Triangle ADDY Gold Award for Best Out-of-Home Campaign.