Create a plan for UX / UI improvements based on user research and testing Develop wireframes of key pages to illustrate flow, functionality and layouts Create high-fidelity screen designs of key pages and components for a clickable prototype
Conduct user testing of new website with think-aloud sessions and other methodologies Analyze user feedback to evaluate performance and further optimize the website
Audit current website Prioritize tasks for each page (what are the “jobs to be done”?) Conduct user experience testing of current website (Preference tests, open and closed card sorting, etc.) Update site maps based on testing insights
Define project vision, business goals and objectives and KPIs / measurement plan Review competitor websites, existing customer research and analytics Define and/or refine user personas and create customer journey maps
