Content Strategy Development

Work with your subject matter experts to create a comprehensive messaging platform including elements such as tagline, value proposition, brand voice, brand personality, key messages and supporting proof points

Develop white papers, fact sheets, infographics, blog posts, video scripts, e-mails, interactive content and more Create focused thought leadership pieces derived from stakeholder interviews or using new or existing research

Repackage existing content into formats that are more engaging, more digestible or more “snackable” to deliver a more successful campaign Supplement content as needed to help fill the gaps

Create a calendar that layers known events and communications with other ideas for types of content, themes, audience segments and hashtags Collaborate with you on a regular basis to refine the calendar

Create comprehensive catalog of content (web pages, white papers, webinars, case studies, interactive graphics, videos, emails, other) Build out user tasks or conversion points, such as quality website visits, form fills, email opens, video views, and other types of actions to move people through the funnel