Budgeting and benchmarking

We’ll work with you to determine your budget for the program, and using average conversion benchmarks, help illustrate expected results and ROI. The sample chart shows average benchmarks for three marketing channels within the finance and insurance industry space. We’ve assigned a monthly budget to each channel base on an overall monthly ad spend of […]

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Audience planning

Personas: Create or validate customer personas, including demographics, motivations, frustrations and more Journey mapping: Develop a Customer Journey Map based on your personas – including sources and channels for brand discovery, as well as milestones, user tasks and/or conversion points Content alignment: Tap existing content that best pairs with different stages of the funnel and

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Initial planning

Goals and objectives: Outline goals and objectives and align them with trackable metrics for individual campaigns Competitive audit: Conduct competitive audit of key competitors’ digital presence for positioning, social channels, audience size, post frequency, types of content and hashtag usage

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Full suite of services

Digital Strategy Content Strategy & Development Social Media Marketing – paid and organic Search Marketing – organic SEO, paid search, display and remarketing Email Marketing – lead generation and lead nurturing campaigns Advanced Analytics & Campaign Tracking – marketing automation, CRM integration and analytics configuration

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