Brand Strategy

Brand design / look and feel

Develop and finalize the look and feel of your brand, including: Logo Color palette Typography Imagery Iconography Our team has superior skills in developing comprehensive brand guides that address both messaging and design.

Brand message development

Develop and finalize messaging platforms, including: Brand essence and promise Who we are / how we help our customers Brand differentiators What sets your company apart Brand personality / voice Content and tone guidelines High-level key messages / proof points Writing and style guidelines

Discovery

Conduct corporate branding online surveys Conduct competitive analysis of corporate or employment brand Hold interactive brand discovery sessions with key stakeholders to capture insights into what makes your brand unique, including: Competitive landscape Business goals Key audiences / personas Values Mission and vision Your “why” or organizational purpose

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