Tradeshows and Events
Make your booths and brand presence more eventful
People attend tradeshows and conferences to network and learn. They also seek a more tangible, personal connection than your brand can achieve online or in marketing collateral. Signal can help your brand story shine in bold new ways and make the guests at your booth the stars of the show, applying comprehensive event marketing strategies before, during and after the event.
Explore Our Work
Pre-Event Planning & Promotion
- Brand strategy
- Content strategy
- Event-specific landing pages
- Influencer marketing strategies/campaigns
- Event handouts & brochures
- Digital asset development
- Social media posts and paid advertising
- Email invitations and reminders
- Preparation of sales presentations or talking points
Event Branding & Engagement
- Creative theme development
- Booth graphics and event signage & displays
- Speaker or panel presentations
- Interactive displays including surveys, games, etc.
- Video content
- After-show parties
- Concepting and sourcing giveaway items
- Lead acquisition tools
Post-Event Follow-Up
- Thank you emails
- Lead nurture campaigns
- Webinar development for leads
- Sales toolkits and enablement materials
- ROI reporting, measurement, insights
Tradeshow Booth
When the bioanalytics company rebranded itself, Signal supported the new identity by developing a new website and set of marketing materials, including tradeshow assets.
DCAT After-Hours Party
Signal developed the event theme, messaging, and deliverables for a fun and creative “Alice in Wonderland” after-party at a major industry conference.
Tradeshow Booth
Signal developed a whole new identity for a global company looking to make a splash in U.S. clinical research, including a general-purpose tradeshow display.
Pop-up Banners
For this leading global crop protection and seed technology company, Signal has developed a variety of trade event assets and promotional banners.
Tradeshow Signage
Signal has supported this global clinical trial laboratory services organization with a wide range of projects including trade event materials and large-scale wall mural graphics at the Q² Solutions lab facility.