Teleflex is a global provider of innovative specialty medical devices used in critical care and surgery. Signal helped Teleflex launch its Hudson RCI® Neptune® Heated Humidifier with ConchaSmart™ Technology, a product delivering optimal humidification levels to a full spectrum of patients. Signal developed a multimedia campaign, including print, video and digital resources and collateral to support the launch and communicate the device’s differentiating features to clinicians and respiratory therapists in hospitals. Spotlight pieces included a dedicated landing page, series of print ads for industry publications and a comprehensive product brochure.