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Email marketing
Driving meaningful engagement.
Email nurturing is one of the best ways to stay engaged with qualified prospects who may not be ready to buy. Sending relevant, practical content to leads on a regular basis keeps you top-of-mind, keeps the lead warm and gives you an opportunity to mention how you can solve problems.
Email campaign categories
- Behavioral or trigger-based
- Transactional
- Monthly newsletters
- Lead nurture or “drip” campaigns
- Advanced audience segmentation
- Announcements
- Featured product emails or service highlights
- Internal communications
How we can help
Signal will work with you to refine your campaign goals, build a structure (email frequency, user-driven drip flow logic, etc.) and prioritize content. We will coordinate with you to determine the general concept for each message and to refine and develop additional content. Depending on the agreed upon scope of work, Signal can assist with the following:
- Message creative – copy, design, coding
- Marketing automation integration and testing
- CRM integration and testing
- Performance analytics
Brands we work with
