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Comprehensive campaigns for B2B or B2C
We have a long history partnering with clients across many industries, providing expert strategy and execution of digital marketing campaigns for increased awareness and lead generation.
A compelling employment brand can engage current employees and attract new ones to your organization.
Full suite of services
- Digital Strategy
- Content Strategy & Development
- Social Media Marketing – paid and organic
- Search Marketing – organic SEO, paid search, display and remarketing
- Email Marketing – lead generation and lead nurturing campaigns
- Advanced Analytics & Campaign Tracking – marketing automation, CRM integration and analytics configuration
- Goals and objectives: Outline goals and objectives and align them with trackable metrics for individual campaigns
- Competitive audit: Conduct competitive audit of key competitors’ digital presence for positioning, social channels, audience size, post frequency, types of content and hashtag usage
- Personas: Create or validate customer personas, including demographics, motivations, frustrations and more
- Journey mapping: Develop a Customer Journey Map based on your personas – including sources and channels for brand discovery, as well as milestones, user tasks and/or conversion points
- Content alignment: Tap existing content that best pairs with different stages of the funnel and identify opportunities to develop additional resources
Budgeting and benchmarking
- We’ll work with you to determine your budget for the program, and using average conversion benchmarks, help illustrate expected results and ROI.
- The sample chart shows average benchmarks for three marketing channels within the finance and insurance industry space. We’ve assigned a monthly budget to each channel base on an overall monthly ad spend of $5,000 and calculated total conversions each tactic is expected to bring in.
Campaign forecasting sample
|Average Metrics (Finance & Insurance)||Facebook Ads ($3,000 / mo.)||Google Search ($1,500 / mo.)||Google Display (Remarketing $500 / mo.)|
|Cost Per Action||$41||$82||$57|
|Monthly conversions per channel based on allotted monthly budget||73||18||9|