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Next-level digital marketing
We have a long history partnering with clients across many industries, providing expert strategy and execution of digital marketing campaigns for increased awareness and lead generation.
Tell Us About Your CampaignExplore Our Work
The key to success in a large digital marketing campaign is having an experienced, flexible partner.
Full suite of services
- Digital Strategy
- Content Strategy & Development
- Social Media Marketing – paid and organic
- Search Marketing – organic SEO, paid search, display and remarketing
- Email Marketing – lead generation and lead nurturing campaigns
- Advanced Analytics & Campaign Tracking – marketing automation, CRM integration and analytics configuration
Initial planning
- Goals and objectives: Outline goals and objectives and align them with trackable metrics for individual campaigns
- Competitive audit: Conduct competitive audit of key competitors’ digital presence for positioning, social channels, audience size, post frequency, types of content and hashtag usage
Audience planning
- Personas: Create or validate customer personas, including demographics, motivations, frustrations and more
- Journey mapping: Develop a Customer Journey Map based on your personas – including sources and channels for brand discovery, as well as milestones, user tasks and/or conversion points
- Content alignment: Tap existing content that best pairs with different stages of the funnel and identify opportunities to develop additional resources
Budgeting and benchmarking
- We’ll work with you to determine your budget for the program, and using average conversion benchmarks, help illustrate expected results and ROI.
- The sample chart shows average benchmarks for three marketing channels within the finance and insurance industry space. We’ve assigned a monthly budget to each channel base on an overall monthly ad spend of $5,000 and calculated total conversions each tactic is expected to bring in.
Campaign forecasting sample
| Average Metrics (Finance & Insurance) | Facebook Ads ($3,000 / mo.) | Google Search ($1,500 / mo.) | Google Display (Remarketing $500 / mo.) |
| CTR | 0.56% | 2.91% | 0.52% |
| CPC | $3.77 | $3.44 | $0.86 |
| Conversion Rate | 9.09% | 5.10% | 1.19% |
| Cost Per Action | $41 | $82 | $57 |
| Monthly conversions per channel based on allotted monthly budget | 73 | 18 | 9 |
Brands we work with
About Signal
We’re a digital agency in Raleigh, North Carolina, the heart of the Research Triangle. For more than 25 years, our friendly developers, designers, strategists and writers have been serving clients in Life Science, Manufacturing and many other industries. Let us put our creative and marketing mojo to work for you.