©2025 Signal
Campaigns
Comprehensive campaigns for B2B or B2C
We have a long history partnering with clients across many industries, providing expert strategy and execution of digital marketing campaigns for increased awareness and lead generation.
Full suite of services
- Digital Strategy
- Content Strategy & Development
- Social Media Marketing – paid and organic
- Search Marketing – organic SEO, paid search, display and remarketing
- Email Marketing – lead generation and lead nurturing campaigns
- Advanced Analytics & Campaign Tracking – marketing automation, CRM integration and analytics configuration
Initial planning
- Goals and objectives: Outline goals and objectives and align them with trackable metrics for individual campaigns
- Competitive audit: Conduct competitive audit of key competitors’ digital presence for positioning, social channels, audience size, post frequency, types of content and hashtag usage
Audience planning
- Personas: Create or validate customer personas, including demographics, motivations, frustrations and more
- Journey mapping: Develop a Customer Journey Map based on your personas – including sources and channels for brand discovery, as well as milestones, user tasks and/or conversion points
- Content alignment: Tap existing content that best pairs with different stages of the funnel and identify opportunities to develop additional resources
Budgeting and benchmarking
- We’ll work with you to determine your budget for the program, and using average conversion benchmarks, help illustrate expected results and ROI.
- The sample chart shows average benchmarks for three marketing channels within the finance and insurance industry space. We’ve assigned a monthly budget to each channel base on an overall monthly ad spend of $5,000 and calculated total conversions each tactic is expected to bring in.
Campaign forecasting sample
| Average Metrics (Finance & Insurance) | Facebook Ads ($3,000 / mo.) | Google Search ($1,500 / mo.) | Google Display (Remarketing $500 / mo.) |
|---|---|---|---|
| CTR | 0.56% | 2.91% | 0.52% |
| CPC | $3.77 | $3.44 | $0.86 |
| Conversion Rate | 9.09% | 5.10% | 1.19% |
| Cost Per Action | $41 | $82 | $57 |
| Monthly conversions per channel based on allotted monthly budget | 73 | 18 | 9 |
Brands we work with
