Comprehensive campaigns for B2B or B2C

We have a long history partnering with clients across many industries, providing expert strategy and execution of digital marketing campaigns for increased awareness and lead generation.

Our Work

A compelling employment brand can engage current employees and attract new ones to your organization.

Full suite of services

  • Digital Strategy
  • Content Strategy & Development
  • Social Media Marketing – paid and organic
  • Search Marketing – organic SEO, paid search, display and remarketing
  • Email Marketing – lead generation and lead nurturing campaigns
  • Advanced Analytics & Campaign Tracking – marketing automation, CRM integration and analytics configuration

Initial planning

  • Goals and objectives: Outline goals and objectives and align them with trackable metrics for individual campaigns
  • Competitive audit: Conduct competitive audit of key competitors’ digital presence for positioning, social channels, audience size, post frequency, types of content and hashtag usage

Audience planning

  • Personas: Create or validate customer personas, including demographics, motivations, frustrations and more
  • Journey mapping: Develop a Customer Journey Map based on your personas – including sources and channels for brand discovery, as well as milestones, user tasks and/or conversion points
  • Content alignment: Tap existing content that best pairs with different stages of the funnel and identify opportunities to develop additional resources

Budgeting and benchmarking

  • We’ll work with you to determine your budget for the program, and using average conversion benchmarks, help illustrate expected results and ROI.
  • The sample chart shows average benchmarks for three marketing channels within the finance and insurance industry space. We’ve assigned a monthly budget to each channel base on an overall monthly ad spend of $5,000 and calculated total conversions each tactic is expected to bring in.

Campaign forecasting sample

Average Metrics (Finance & Insurance) Facebook Ads ($3,000 / mo.) Google Search ($1,500 / mo.) Google Display (Remarketing $500 / mo.)
CTR 0.56% 2.91% 0.52%
CPC $3.77 $3.44 $0.86
Conversion Rate 9.09% 5.10% 1.19%
Cost Per Action $41 $82 $57
Monthly conversions per channel based on allotted monthly budget 73 18 9

Brands we work with

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