Interactive Annual Report

Client: Railinc

Services: Web Design & Development, Digital Strategies, Copywriting, Marketing Materials, Video & Multimedia


Headquartered in Cary, NC, Railinc is the railroad industry’s most innovative and reliable resource for IT and information services, providing business intelligence that helps railroads and rail equipment owners increase productivity and keep their assets moving. Since 2011, Signal has been given the opportunity to design the company’s annual reports, with the objective of creating visually stimulating looks and richly textured covers that reflect Railinc’s pioneering leadership.

For the 2017 annual report, the client chose to issue the report online, with no printed edition. Their vision was to offer a more engaging user experience that would reflect the technology component of Railinc’s core service to the rail industry. Since a non-printed annual report was uncharted territory for the Corporate Communications team, there was much at stake.


It was critical to balance form and function for the report, drawing viewers in with interactive and visual stimuli while still maintaining the substance of the information presented. The Signal team met this challenge by focusing on the user experience (UX) and user interface (UI) to make sure the content was supported with an intuitive and enjoyable experience.

  • First, our team created an outline of content and brainstormed ideas for high-level design concepts and interactive features.
  • After receiving client buy-in, Signal developed high-fidelity wireframes in Sketch and used InVision for collaborative feedback.
  • Signal developed the entire annual report as a responsive microsite and deployed to a staging server for review by all stakeholders.
  • Signal worked with the IT team at Ralinc to ensure a seamless deployment to their production web servers.


Railinc’s 2017 interactive annual report launched on time and on budget. The client was delighted with the outcome and the experience of collaborating so closely with our team throughout the process.

Experience it here


Annual Report Design 2016   Annual Report Design 2015
Annual Report Design 2014   Annual Report Design 2013

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