CLINICAL TRIAL MARKETING & RECRUITMENT SUPPORT
Get your studies enrolled and propel clinical research forward
The majority of new clinical trials fail to meet their initial enrollment goals and timelines. To help our biopharma, medical device and CRO clients overcome these odds, Signal applies decades of experience in our comprehensive approach to clinical trial marketing and recruitment. We help you reach the right participants on schedule while staying compliant and optimizing operational efficiency.
Market Research & Data Analysis
- Identify patient demographics that match inclusion criteria
- Research optimal recruitment locations
- Analyze competitors’ trials and behavioral insights to refine recruitment strategies
Digital Marketing
- Build trial awareness campaigns targeting both patients and healthcare providers
- Optimize trial websites for search engines (SEO)
- Use targeted social media ads to reach specific populations
- Create content like blog posts, articles and videos
- Run email campaigns for patient and provider outreach
- Engage influencers and bloggers to raise awareness
Patient Engagement
- Create clear, compliant, patient-centric messaging explaining trial objectives and reasons to participate
- Develop culturally relevant materials for diverse populations
- Offer educational resources on the trial process
- Partner with advocacy groups for community outreach
- Host webinars and virtual events to engage potential participants
- Provide personalized follow-ups to interested but uncommitted patients
Healthcare Provider & Site Outreach
- Implement physician referral programs
- Provide recruitment materials for clinic and site staff
- Engage key opinion leaders (KOLs) to boost trial awareness
Patient Recruitment Support
- Use dedicated recruitment websites and platforms
- Leverage patient registries and databases to find eligible participants
- Employ trial-matching services based on patient medical history
- Secure patient testimonials
- Run targeted TV, radio and print ads
- Distribute flyers and brochures in hospitals and clinics
- Use out-of-home advertising (e.g., billboards) near key sites
- Issue press releases to generate media attention
Compliance & Regulatory Adherence
- Ensure ethical messaging and regulatory compliance (e.g., HIPAA, FDA)
- Obtain IRB approval for all recruitment materials
- Include necessary legal disclaimers on all ads and content
Tracking & Optimization
- Monitor campaign performance with real-time analytics
- Use A/B testing to improve messaging and recruitment efficiency
- Manage leads with CRM systems and track budget effectiveness
Brands we work with
Breakout Service Offerings
Development of IRB Packets for Regulatory Approval
Our team creates comprehensive IRB (Institutional Review Board) packets to ensure seamless regulatory approval. Each packet includes:
- Study protocol outlining objectives, design and methodology.
- Informed consent forms with detailed explanations of risks and benefits.
- Recruitment materials, such as ads, flyers and scripts.
- Investigator’s brochure or product information.
- Any relevant questionnaires, surveys or case report forms.
- Ethics and legal disclaimers to ensure full compliance.
CTMS Integration
We specialize in integrating Clinical Trial Management Systems (CTMS) with other key platforms to streamline operations and improve trial management. CTMS integration services include:
- Synchronizing patient data with Electronic Health Records (EHR) and Electronic Data Capture (EDC) systems.
- Real-time reporting and dashboards to monitor trial progress.
- Collaboration tools for efficient communication between CROs, sponsors and clinical sites.
- Integration with recruitment platforms and electronic consent (eConsent) systems.
- Regulatory submissions, document management, and compliance tracking.
