Manufacturing
Our clients include manufacturers of energy systems, agricultural equipment, lawn and turf maintenance, plastics fabrication and industrial supplies.
We understand the unique challenges of corporate communications in this sector and have garnered successes in producing lead generation campaigns, multimedia presentations, bid defenses, fact sheets, web development, mobile applications and more.
Our work in Manufacturing
Signal created a customer-facing online product selector tool with embedded calculators that helps customers:
- Identify relevant upgrades
- Access immediate pricing estimates and value calculations
- Enjoy a more streamlined proposal process.
Signal conducted audience research for context. Our team then extracted the most relevant content from each of the papers, transforming highly technical information into interactive ebook PDFs.
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Mack engaged Signal to redesign their existing annual catalog, hoping to support more appealing and frequent communications to subscribers. Signal replaced the single catalog with two seasonal pieces focusing on summer and winter products. Mack also reserved space in all new truck glove boxes for a high-level printed piece to engage new Mack owners. Signal produced this communication, highlighting ongoing promotions and specialty merchandise. Our work is now featured at every single Mack Truck dealership and the catalog is mailed out twice a year to every owner worldwide.
Learn More »Signal worked with CREE’s Marketing and Digital teams to develop the interactive ZR Series Product Selector Tool, which takes users through a series of interactive questions to help choose between the best-fit product options.
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