© 2023 Signal
We support the manufacturing innovators behind the smart industrial revolution.
For decades, Signal’s marketing services have helped manufacturers build brands and customer loyalty.
Conducting audits, competitive analysis, research and stakeholder interviews
Creating new brands and sub-brands for products, services and multi-channel business units
Developing brand and campaign messaging, message frameworks, value propositions and marketing content
Managing social strategy, content, reporting and analytics
Creating engaging lead/demand generation campaigns across digital channels
UI/UX strategy and implementation for defined personas
System integrations of marketing and business platforms
Lean and agile application development of digital tools (product selectors, value calculators, etc.)
Tech-driven analytics and human insights to engage more of the right audience
Creative Intelligence
Creative Intelligence is our collective mindset combining strategy with innovation, and great ideas with rock-solid execution. It’s an approach we’ve honed over 30 years of working together. Things are changing on a daily basis, and our Creative Intelligence helps us readjust and stay agile.
Signal’s Core Services
- Brand Strategy
- Content Strategy
- Content Development
- Campaigns
- User Experience
- Web
- Mobile
- Video
- Sales Enablement
- Search
- Social Media
- Analytics
“
Gas Turbine Upgrades Tool
Signal created a customer-facing online product selector tool with embedded calculators that helps customers identify relevant upgrades, access immediate pricing and ROI estimates and enjoy a more streamlined proposal process.
Product Selector Tool
Signal worked with the client’s Marketing and Digital teams to develop the interactive ZR Series Product Selector Tool, which takes users through a series of interactive questions to help choose between the best-fit product options.
eBook Design
After conducting audience research for context, our team extracted the most relevant content from a set of white papers, transforming highly technical information into interactive ebook PDFs.
Catalog Redesign
Mack engaged Signal to redesign their existing annual catalog, with the objective to support more appealing and frequent communications to subscribers. We highlighted ongoing promotions and specialty merchandise for a high-level printed piece being distributed in every new truck’s glove box.
Waukesha LifeCycle Forecasting Tool
Signal created a custom forecasting tool that helps GE’s customers calculate and predict operating expenses for Waukesha gas engines over their entire life cycle, from commissioning to bottom end overhaul. Users can generate customized, interactive reports to show the cost of fuel, lubrication, parts, and labor based on their specific application.
Power Tools Social Media Campaigns
Ingersoll Rand’s Power Tools division maintains an active social media presence, and looks to Signal to produce compelling content for its B2B user audience on a regular basis. They rely on us for creative writing, design and animations on a regular basis, to keep the pages interesting and engaging.
Industry Vertical Campaigns
Cree engaged Signal to develop microsites targeting specific vertical market segments with information on relevant high-value product SKUs. We created and integrated an email series for each segment within Cree’s Pardot marketing platform, and advised on all tracking/analytics.
Dealer Communications Assets
To support its dealer networks, Hyster-Yale created an online hub for dealers to access various marketing templates. They brought in Signal to map out and develop or redesign all possible templates for both Hyster and Yale brands.
