Global Branding and Execution



Brand Strategy, Campaigns, Email, Print, Social, Video

In October 2016, Quintiles and IMS Health completed a $17.6 billion merger to become QuintilesIMS. Building on a 12-year client relationship with Quintiles, the Signal team was given the task of creating strategic assets and executing the interim QuintilesIMS brand across all channels, within a compressed period of time. We also played an integral role in refining the new brand standards, logos and color palette.

QuintilesIMS adopted its new name, IQVIA, in November 2017. In just a few short months, Signal met the challenge of implementing the new IQVIA brand (which was developed primarily by another agency) through the rebranding of a vast number of existing assets and creating critical new assets. Our creative work helped to create excitement about the new organization, showcasing how IQVIA uses analytics and science to help healthcare stakeholders find better solutions for their patients.

Visual system

We created key deliverables in the visual system, including:

  • Full logo suite
  • Logo lockups with internal business units / subsidiaries
  • Color palette expansion and refinement
  • Complete global Brand Guidelines
  • Complete custom icon set
  • Complete icon set for digital
  • PowerPoint master / slide bank / themes for enterprise distribution

Marketing materials

Our team was also responsible for creating an entire suite of marketing collateral, including:

  • Marketing automation templates
  • Internal / executive Microsoft Outlook templates
  • Collateral templates: Case studies, fact sheets, insight briefs, white papers, infographics, brochures and at-a-glance
  • Brand ads
  • Pop-up banners and tradeshow booth graphics
  • Parking lot banners
  • Facility and elevator signage
  • Global letterhead and business cards
  • “We are IQVIA” video for both website and social media channels
  • Talent acquisition collateral


The Signal team completed vital branding work in less time – and for a much lower cost – than the typical agency of record. Our clients in Marketing and Communications were delighted with Signal’s heroic efforts:

“You and your team are all superstars. Thank you for the long hours, great customer service, quick turnarounds, creative ideas and genuine collaboration in bringing our new brand to life!”


“THANK YOU to everyone at Signal. This rebirth would NOT have happened without you!”


“A big ‘Thank You’ for all the fantastic work your team has done for us – and for the amazing flexibility and speed you always demonstrate. IQVIA would not be here today without you.”

Explore more work in Life Sciences
EXPLORE NOW keyboard_arrow_right