Higher Education Marketing

For decades, Signal’s marketing services have helped leading private and public universities, colleges and community colleges promote their programs and recruit students.

Signal is a digital agency helping companies create more engaging communications, using advanced technologies. Since we were founded in 1992, we’ve worked with colleges and universities to strengthen their communications and marketing programs – and devise new, effective ways for the marketers at higher education institutions to reach their prospects.

In today’s challenging economic environment, Signal focuses on using the latest technology to better engage prospects. We believe it doesn’t need to cost a lot of money to reach and convince people. We’re dedicated to helping our clients think smarter and more creatively to find the best solutions. And our skilled team of strategists, writers, designers, and programmers will stop at nothing to give clients what they need.

Creative Intelligence

Creative Intelligence is our collective mindset combining strategy with innovation, and great ideas with rock-solid execution. It’s an approach we’ve honed over 30 years of working together. Things are changing on a daily basis, and our Creative Intelligence helps us readjust and stay agile.

Signal’s Core Services

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“I can’t thank you enough for discovering so many helpful aspects of our work on this book. You all have been great! The book looks wonderful!”

Professor Emeritus, Duke Doctor of Physical Therapy Division

Commemorative Book

We worked with the Duke Doctor of Physical Therapy Program to develop a 100-page book in honor of the program’s 75th anniversary. Our team researched, co-wrote, edited and designed this tribute to Duke’s distinguished faculty members and students who helped to shape the physical therapy profession.

Accepted Students Campaign

We created an email campaign for University of North Carolina at Pembroke to increase enrollment response rates among accepted student prospects, focusing on video clips of student peers sharing their personal situations and experiences.

Capital Campaign Microsite

We worked with Duke University’s Nicholas School of the Environment on a fundraising landing page containing photos and videos, social media links, and online donations.

Department Website

We worked with Fayetteville State University to create a website for its MBA program. The site featured video stories from students, alumni, professors and staff.

Annual Report

We worked with Richmond Community College to create their annual report, as well as viewbook brochures and direct mail.

Video Production

We created short video testimonials and vignettes for the University of North Carolina at Pembroke’s admissions department. Video content was used within their website, as well as on an ExperienceUNCP Youtube Channel.