Intellectual Property Awareness Campaign

CropLife International is a global federation representing the plant science industry, addressing international developments in crop protection and agricultural biotechnology. Signal helped the organization launch its year-long, web-based IP52 campaign, whose aim is informing European and Asian business leaders, policymakers and media on the importance of intellectual property protections in our lives. IP52 releases weekly updates that help visitors discover how intellectual property helps to evolve products in all industries. Signal developed the IP52.org microsite as well as campaign infographics and resources in multiple languages.

This microsite has been shortlisted for the European Excellence Awards 2014.