Microsite Development

Cree Lighting has focused on new technology and transformation in LED lighting products for decades. When they needed a new microsite to help launch their innovative Cadiant Dynamic Skylight, they reached out to the Signal team. The client’s goal was a dynamic, stand-alone microsite to break the current branded mold they’d created.

Our team developed a memorable, interactive site for clients and prospects, one designed to convey a refined and elevated aesthetic that architects and lighting designers are accustomed to. Features include:

• A beautiful visual experience evoking the effect of Cadiant lighting (“bringing the outdoors in”)
• Informative embedded product introduction videos
• Clean interactive and responsive scrolling design, incorporating the latest best practices in UX and UI
• Next-step opportunities to request an appointment to see the skylight in person

Analytics are fully integrated into the website and a custom dashboard reports performance in awareness, engagement and conversions.