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Mack Trucks
Content, Mobile, User Experience, Web
For over 100 years, Bulldog Magazine has been the official source for news and information related to Mack Trucks. The popular print publication has previously had an online incarnation on the Issuu platform as an interactive PDF of the print pages. Mack recently chose Signal to create a fully digital version of Bulldog for a more conventional and accessible user experience.
Using the content from the magazine’s latest print edition, Signal built out a site architecture and content templates in collaboration with Mack’s Sitecore team, including departments for news updates, executive articles and customer profiles. The result is a seamless, easy to update, and more economical way to reach their digital audience. For the exceptionally loyal and dedicated global community of Mack Trucks enthusiasts, it will now be easier than ever to find, read and share Bulldog stories online.