Sweetwater Community Campaign


Client: ExperienceOne Homes

Services: Web Design & Development, Brand Identity, Digital Strategies, Copywriting, Marketing Materials


BACKGROUND

ExperienceOne Homes is an award-winning builder company recognized for building premier neighborhoods throughout the Triangle area. As a Signal client for over 10 years, they called on us to design an awareness campaign to introduce their new Sweetwater community in Apex, NC to prospective residents.

SIGNAL SOLUTION

Marketing

Signal started by creating key messages for the new Sweetwater community, including a tagline and evocative phrases. The team also created the logo for the new community, capturing the elements of nature, beauty and balance. Signal designed a comprehensive presentation to introduce Sweetwater – and all of its many features and benefits – to the Town of Apex. We also created email templates, cut sheets, home expo posters, local event deliverables, a Facebook page – as well as a local new home guide front cover ad and interior spread.

Microsite

The Signal team created a dedicated microsite, for the new community. The website was designed to introduce Sweetwater to potential new home buyers interested in a balanced life, encouraging them to “step into a sweeter place.” The site showcases the community’s “neo-traditional” development style, highlighting the appeal of shopping and dining within walking distance, as well as nature trails, pocket parks and a state-of-the art community center.

Each element – from copy to design to photography – was created to convey the charm of Sweetwater.  Friendly, conversational copy, modern images, earthy colors, and weathered wood used as a design element. Interactive features on the site allow potential buyers to review all available home styles and floor plans – as well as site and vicinity maps and information.

Environmental

Signal also designed and delivered a number of environmental graphics, including a community sign package and highway sign to point the way to Sweetwater.


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