Throughout the COVID-19 pandemic, we’ve witnessed the need for clear communication within companies to let employees know the employer is committed to their health and safety. As pandemic restrictions begin to ease, reopening the workplace is a complex and multifaceted process.
LabCorp contacted Signal for help clearly and effectively communicating company policies and best practices to promote safe and considerate behavior as they re-open their global facilities. Our first task was to develop and produce a large volume of re-entry signage, including both print and digital:
- Handwashing Bathroom Mirror Decals
- Stand Here Floor Decals
- Practice Social Distancing LCD Screen Graphics
- Wear a Face Covering LDC Screen Graphics
- Isolation Area Pop-up Banners
- Directional Posters
- Temperature Check Posters
- Thank You for Working Safely Posters
- Stairwell Posters
- Elevator Posters
- Face Covering Required Posters
- No Waiting or Congregating Posters
- Sanitize Hands Here Posters
- Keep Your Personal Desk Clean Signs
- Last Disinfected On Signs
- Max Capacity in Room Signs
- Healthy Steps Signs
- Please Clean This Area Before You Leave Table Tents
- Table Seating Instructional Signs
The approved English versions were also translated into several different languages, including Spanish, Italian, French, German, Russian, Chinese (Simplified), Japanese, and Korean.
The Signal team also worked directly with LabCorp’s existing online storefront provider to seamlessly deliver high-resolution files for print, fulfillment, and distribution. Through this process, LabCorp employees can access signage and communications via an intranet portal where managers can either place orders or download PDFs to print with office printers.
In addition, our team collaborated with LabCorp to prepare a Re-entry Readiness Timeline and Re-Entry Strategy for communication to employees and media.
Bioventus wanted to update their employer branding to better reflect their value in the marketplace. They came to Signal with a request for a comprehensive employment brand messaging platform. Our mindful approach used the input of the global Talent Management team to craft messages that would resonate with internal and external audiences. The goal? Stimulate interest and engagement from both existing and potential employees. Here’s how we successfully did it.
Step 1: Discovery
- Conduct corporate branding online survey
- Validate survey with handful of interviews with key execs / employees
- Develop messaging platform
- Conduct feedback meeting with key stakeholders
Step 2: Create and validate
- Create final messaging platform
- Create plan for launching new messaging
- Get final buy in from the client team
Step 2: Execute
Using the new message platform, step off recruiting collateral, including job fair materials, landing page, fact sheets.
Messaging platform delivered
- Brand essence and promise
- Who we are / how we help our customers
- Brand differentiators
- What sets your company apart
- Brand personality / voice
- High-level content and tone guidelines
- High-level key messages / proof points by audience
Teleflex is a global provider of medical devices and technologies, which is committed to promoting superior customer experience through its internal “Exceptional Everyday” campaign and an annual “CX Week” event.
For the 2019 event, held at the corporate headquarters in Morrisville, NC, Signal developed a set of promotional materials that included office signage and posters, elevator wraps, LED screen graphics, and email and PowerPoint templates. To extend the reach of Teleflex CX Week beyond the home office, we also supplied asset files to the end-to-end facility in Maple Grove, MN, which employs teams in R&D, engineering, manufacturing, distribution, and sales & marketing.
The goal was to celebrate the importance of the customer experience in two different aspects: from a culture perspective with internal customers, and from a revenue perspective with external customers. The connecting principle is affirming to employees that “what you do matters” in saving the lives of patients.
Signal collaborated with developer/builder ExperienceOne Homes to design and create an immersive digital sales experience for their new Sweetwater community in Apex, NC. Signal designed the Sales Center’s interior space in the style of a vintage train station as a salute to Apex’s railway heritage. Lobby walls are lined with murals of classic railroad train imagery as well as a reproduction of the original Apex Train Depot.
Signal worked with digital real estate marketing specialists BrightDoor to develop a completely immersive experience for the home buyer, with three touchscreen kiosks offering guided or self-guided virtual tours of the residential and commercial center. Visitors can use the kiosks to access community information, explore amenities, and review floorplans. Two 65″ wall monitors present continuously refreshed content to visually engage and inform visitors.
Because the Sales Center is housed in Sweetwater’s future Community Center building, we designed the installed components to be modular and portable. After Sweetwater sells all lots and the building is converted for residents’ enjoyment, the sales experience can be removed without damage to walls or surfaces, and then reused at ExperienceOne Homes’ next development.
The Duke Doctor of Physical Therapy (DPT) Program is dedicated to developing the next generation of leaders in physical therapy. Since its inception in 1943, the program has evolved from a small course with a handful of students into a leading doctoral program with world-renowned faculty and more than 200 students. When it came time to celebrate the program’s 75th Anniversary, Duke DPT leaders contacted Signal to help them honor the past and look forward to the future.
Signal worked with the Duke DPT team to develop a 100-page commemorative book, “Duke Doctor of Physical Therapy – The First 75 Years.” We crafted provided information and images into a history of the physical therapy program from its beginnings in 1943. Our team conducted extensive research, wrote and edited the content, and partnered with Duke DPT historians to tell the fascinating story of dedicated faculty members and students who helped to shape the physical therapy profession itself.
In terms of design, Signal’s vision was to convey a sense of history, with a warm palette of tans and browns accented by pops of orange and Duke blue. The book features many archival images of Duke DPT faculty and students learning in classrooms, connecting at conferences, and working with patients. The look is polished and uncluttered, allowing the imagery to take center stage. Signal enjoyed a close collaboration with the client every step of the way.
In September 2018, the Duke DPT program marked its 75th anniversary with a series of celebrations, culminating in a gala event where attendees received copies of the anniversary book. The book is also being shared with alumni and prospective students. The Duke team was delighted with the outcome.
I can’t thank you enough Donald for discovering so many helpful aspects of our work in this book. You all have been great! The book looks wonderful!!
In October 2016, Quintiles and IMS Health completed a $17.6 billion merger to become QuintilesIMS. Building on a 12-year client relationship with Quintiles, the Signal team was given the task of creating strategic assets and executing the interim QuintilesIMS brand across all channels, within a compressed period of time. We also played an integral role in refining the new brand standards, logos and color palette.
QuintilesIMS adopted its new name, IQVIA, in November 2017. In just a few short months, Signal met the challenge of implementing the new IQVIA brand (which was developed primarily by another agency) through the rebranding of a vast number of existing assets and creating critical new assets. Our creative work helped to create excitement about the new organization, showcasing how IQVIA uses analytics and science to help healthcare stakeholders find better solutions for their patients.
We created key deliverables in the visual system, including:
- Full logo suite
- Logo lockups with internal business units / subsidiaries
- Color palette expansion and refinement
- Complete global Brand Guidelines
- Complete custom icon set
- Complete icon set for digital
- PowerPoint master / slide bank / themes for enterprise distribution
Our team was also responsible for creating an entire suite of marketing collateral, including:
- Marketing automation templates
- Internal / executive Microsoft Outlook templates
- Collateral templates: Case studies, fact sheets, insight briefs, white papers, infographics, brochures and at-a-glance
- Brand ads
- Pop-up banners and tradeshow booth graphics
- Parking lot banners
- Facility and elevator signage
- Global letterhead and business cards
- “We are IQVIA” video for both website and social media channels
- Talent acquisition collateral
The Signal team completed vital branding work in less time – and for a much lower cost – than the typical agency of record. Our clients in Marketing and Communications were delighted with Signal’s heroic efforts:
“You and your team are all superstars. Thank you for the long hours, great customer service, quick turnarounds, creative ideas and genuine collaboration in bringing our new brand to life!”
“THANK YOU to everyone at Signal. This rebirth would NOT have happened without you!”
“A big ‘Thank You’ for all the fantastic work your team has done for us – and for the amazing flexibility and speed you always demonstrate. IQVIA would not be here today without you.”
MedSpa at Cambridge Village offers state-of-the-art, non-surgical cosmetic enhancements and spa services to help people look and feel their very best. The Raleigh-based company engaged Signal for a full rebranding effort. Our team’s goal was to consolidate messaging and make the MedSpa brand more modern and engaging. The rebrand was designed to appeal to audiences of diverse ages and genders.
Our team started with a new logo to set the tone for the rebranded MedSpa. The logo is fresh and open, drawing on circular design and modern typography.
Signal created a dedicated website, www.medspacambridge.com, as part of the rebranding effort. The website – featuring large imagery, a blue color palette and a collage layout – offers visitors an immediate feeling of calm and renewal.
We showcased MedSpa’s “Optimal Living” philosophy – a holistic approach that maximizes wellbeing. Messaging also focused on the spa’s advanced anti-aging and skin care technology, as well as the skill of the licensed professional staff.
Open house event
We designed signage, posters, flyers and digital ads for an open house event designed to introduce MedSpa’s innovative services to new customers.
The Triangle Heart Ball brings together our community’s most prominent physicians, executives, philanthropists and leaders every February for an inspirational celebration of life.
This elegant, black-tie affair includes dinner, dancing, live entertainment and both silent and live auctions. It is a premier social event to celebrate and support the American Heart Association’s mission to build healthier lives free of heart disease and stroke.
In 2016, the Heart Ball raised close to $900,000, with about 70% of that support coming from corporate sponsors. Donations are provided directly to local hospitals in the area.
The American Heart Association first contacted Signal in March 2016 for help with activities surrounding the Heart Ball. We joined the team as an in-kind sponsor for creative work. For the 2017 Triangle Heart Ball, we were responsible for a number of deliverables, including:
- 2017 Heart Ball theme
- Save the date postcard
- Invitation, envelope and RSVP
- Program cover, tabs and page template
- Fall kick-off save the date postcard
- Fall kick-off invitation
- Live auction booklet + poster
- Print management
The Signal team could not be more proud to be involved with the American Heart Association and the Triangle Heart Ball, which a number of our team members will be attending.
The 2017 Triangle Heart Ball will be held this Saturday, February 18th at the Raleigh Convention Center.
ExperienceOne Homes is an award-winning builder company recognized for building premier neighborhoods throughout the Triangle area. As a Signal client for over 10 years, they called on us to design an awareness campaign to introduce their new Sweetwater community in Apex, NC to prospective residents.
Signal started by creating key messages for the new Sweetwater community, including a tagline and evocative phrases. The team also created the logo for the new community, capturing the elements of nature, beauty and balance. Signal designed a comprehensive presentation to introduce Sweetwater – and all of its many features and benefits – to the Town of Apex. We also created email templates, cut sheets, home expo posters, local event deliverables, a Facebook page – as well as a local new home guide front cover ad and interior spread.
The Signal team created a dedicated microsite, for the new community. The website was designed to introduce Sweetwater to potential new home buyers interested in a balanced life, encouraging them to “step into a sweeter place.” The site showcases the community’s “neo-traditional” development style, highlighting the appeal of shopping and dining within walking distance, as well as nature trails, pocket parks and a state-of-the art community center.
Each element – from copy to design to photography – was created to convey the charm of Sweetwater. Friendly, conversational copy, modern images, earthy colors, and weathered wood used as a design element. Interactive features on the site allow potential buyers to review all available home styles and floor plans – as well as site and vicinity maps and information.
Signal also designed and delivered a number of environmental graphics, including a community sign package and highway sign to point the way to Sweetwater.
The country’s best-known minor league baseball team came to Signal for a refresh of the stadium signage at the Durham Bulls Athletic Park. The project included all permanent signs indicating seating sections, party decks and concessions. We also created new gate entry and archway signs, window banners, suite murals, and a series of hanging championship banners dating back through almost a century of Durham Bulls history. The signage won a 2011 Triangle ADDY Gold Award for Best Out-of-Home Campaign.