Throughout the COVID-19 pandemic, we’ve witnessed the need for clear communication within companies to let employees know the employer is committed to their health and safety. As pandemic restrictions begin to ease, reopening the workplace is a complex and multifaceted process.
LabCorp contacted Signal for help clearly and effectively communicating company policies and best practices to promote safe and considerate behavior as they re-open their global facilities. Our first task was to develop and produce a large volume of re-entry signage, including both print and digital:
- Handwashing Bathroom Mirror Decals
- Stand Here Floor Decals
- Practice Social Distancing LCD Screen Graphics
- Wear a Face Covering LDC Screen Graphics
- Isolation Area Pop-up Banners
- Directional Posters
- Temperature Check Posters
- Thank You for Working Safely Posters
- Stairwell Posters
- Elevator Posters
- Face Covering Required Posters
- No Waiting or Congregating Posters
- Sanitize Hands Here Posters
- Keep Your Personal Desk Clean Signs
- Last Disinfected On Signs
- Max Capacity in Room Signs
- Healthy Steps Signs
- Please Clean This Area Before You Leave Table Tents
- Table Seating Instructional Signs
The approved English versions were also translated into several different languages, including Spanish, Italian, French, German, Russian, Chinese (Simplified), Japanese, and Korean.
The Signal team also worked directly with LabCorp’s existing online storefront provider to seamlessly deliver high-resolution files for print, fulfillment, and distribution. Through this process, LabCorp employees can access signage and communications via an intranet portal where managers can either place orders or download PDFs to print with office printers.
In addition, our team collaborated with LabCorp to prepare a Re-entry Readiness Timeline and Re-Entry Strategy for communication to employees and media.
You know the old chestnut about content being king? Yes, relevant content can make a huge difference in attracting and converting those potential customers. But beware of producing content for content’s sake, which simply adds more noise to an already crowded web. If you don’t have a solid business need for content, save your resources for planning – and looking at the context.
Every piece of content you produce must have a reason for being, and must set the stage for further audience interaction with you. Content with context offers prospects the reason to believe that your product or service is what they need. Make them believe and they’ll want to start the dialogue with you, which leads us to conversation.
Marketers overlook this component when developing visually attractive, well-written collateral that lacks a persuasive CTA. What do you want people to do with your content? Does it offer an avenue to interact with someone from your company? Without opening these compelling pathways to engagement, you’re just asking prospects to buy. This may be successful in the short term, but it doesn’t provide additional value. Conversation is stepping stone to conversion!
When a lead converts online, it’s not time to wash your hands of them quite yet. Help quantify and qualify the leads by showing that you offered that lead a positive experience – building brand value that makes them more likely to become a loyal customer.
Recent Comments