Sweetwater Sales Center


ExperienceOne Homes

Brand Strategy, Print

Signal collaborated with developer/builder ExperienceOne Homes to design and create an immersive digital sales experience for their new Sweetwater community in Apex, NC. Signal designed the Sales Center’s interior space in the style of a vintage train station as a salute to Apex’s railway heritage. Lobby walls are lined with murals of classic railroad train imagery as well as a reproduction of the original Apex Train Depot.

Signal worked with digital real estate marketing specialists BrightDoor to develop a completely immersive experience for the home buyer, with three touchscreen kiosks offering guided or self-guided virtual tours of the residential and commercial center. Visitors can use the kiosks to access community information, explore amenities, and review floorplans. Two 65″ wall monitors present continuously refreshed content to visually engage and inform visitors.

Because the Sales Center is housed in Sweetwater’s future Community Center building, we designed the installed components to be modular and portable. After Sweetwater sells all lots and the building is converted for residents’ enjoyment, the sales experience can be removed without damage to walls or surfaces, and then reused at ExperienceOne Homes’ next development.