Signal Launches New Visual Identity and Website for Wake Audubon

Signal recently launched the new visual identity and website for Wake Audubon, the local chapter of the National Audubon Society based in Raleigh. The nearly 40-year-old organization of more than 1,500 members has a long history of environmental conservation work and stewardship throughout North Carolina, and they needed a fresh new look and website to showcase their efforts and accomplishments.

Signal started the rebranding project by creating a new logo, which features a Carolina Wren. Known for being active and curious, this wren makes a great representative of Wake Audubon Society and its important work. Also as part of the visual branding process, Signal created a style guide for board members to use when implementing the new logo,fonts and colors on collateral pieces.

The Signal team worked closely with board members to create the new website which presents comprehensive information on the organization’s mission and activities. The site encourages participation in Wake Audubon’s education, conservation and volunteer initiatives, and provides resources for local birders and nature enthusiasts.


“[The new website] is truly beautiful; you all have done a wonderful job for us and we are very grateful,” said Wake Audubon President Gerry Luginbuhl.

“Thank you for your support, patience, generosity, creativity and expertise in providing what is sure to be a great experience for everyone who visits the site,” added Board Member Rick LaRose. “It’s been a pleasure to work with you. Your sponsorship and partnership with us in creating this amazing resource is much appreciated.”

The Signal team looks forward to seeing how the new website helps Wake Audubon Society grow and thrive!

Ashley S. Hunter - Account Manager

By: Ashley S. Hunter

Account Manager

Ashley worked in public relations and as a local news broadcast producer before joining Signal in 2012. She uses her account management experience and creative savvy to help generate tangible results for clients like G&S Communications and the North Carolina Medical Society. Her insider knowledge of PR, from story placement to event planning and social media, helps us create effective communication programs. She is known for her persistence and focus on giving our clients an exceptional experience.


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