Patient Success Story Video

 
 

Bioventus

Copywriting, Video & Multimedia

In 2018, Bioventus chose Signal to produce a patient testimonial featuring all-pro tight end Greg Olsen of the Carolina Panthers. Olsen endorsed the EXOGEN ultrasound bone healing device, which helped him recover from a nonunion fracture in the foot and get back on the field without additional surgery. The video debuted at the Bioventus national sales meeting in Las Vegas. The campaign also features billboards, print and digital advertising, as well as social campaigns.