New Brand & Web Development


Ryan Newman Motorsports

Brand Strategy, Content, User Experience, Web

Ryan Newman is a veteran racer in his 18th season in the Monster Energy NASCAR Cup Series. As the agency of record for Ryan Newman Motorsports, Signal developed an all-new brand and logo and website coinciding with Ryan’s switch to driving the No. 6 Ford Mustang for Roush Fenway Racing.

The refreshed brand reflects Ryan Newman’s longevity and continuing relevance on the racing scene. The new website is designed to present the latest updates on Ryan’s upcoming races, results and rankings in a cleaner and more streamlined way for his fans, while also showcasing his business sponsorships and partnerships. His loyal fans find a new and improved online store and tighter integration with official social media channels. Internal teams now have simpler processes for maintaining and updating content on the site to keep Ryan’s fan base to “up to speed” on his progress throughout the season.

Experience it here