MedSpa at Cambridge Village Rebranding


Client: Cambridge Village

Services: Web Design & Development, Brand Identity, Digital Strategies, Copywriting, Marketing Materials, Advertising & Direct Mail


BACKGROUND

MedSpa at Cambridge Village offers state-of-the-art, non-surgical cosmetic enhancements and spa services to help people look and feel their very best. The Raleigh-based company engaged Signal for a full rebranding effort. Our team’s goal was to consolidate messaging and make the MedSpa brand more modern and engaging. The rebrand was designed to appeal to audiences of diverse ages and genders.


SIGNAL SOLUTION

Logo

Our team started with a new logo to set the tone for the rebranded MedSpa. The logo is fresh and open, drawing on circular design and modern typography.

Website

Signal created a dedicated website, www.medspacambridge.com, as part of the rebranding effort. The website – featuring large imagery, a blue color palette and a collage layout – offers visitors an immediate feeling of calm and renewal.

Messaging

We showcased MedSpa’s “Optimal Living” philosophy – a holistic approach that maximizes wellbeing. Messaging also focused on the spa’s advanced anti-aging and skin care technology, as well as the skill of the licensed professional staff.

Open house event

We designed signage, posters, flyers and digital ads for an open house event designed to introduce MedSpa’s innovative services to new customers.


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