Employer Branding Development

Bioventus wanted to update their employer branding to better reflect their value in the marketplace. They came to Signal with a request for a comprehensive employment brand messaging platform. Our mindful approach used the input of the global Talent Management team to craft messages that would resonate with internal and external audiences. The goal? Stimulate interest and engagement from both existing and potential employees. Here’s how we successfully did it.

Step 1: Discovery

• Conduct corporate branding online survey
• Validate survey with handful of interviews with key execs / employees
• Develop messaging platform
• Conduct feedback meeting with key stakeholders

Step 2: Create and validate

• Create final messaging platform
• Create plan for launching new messaging
• Get final buy in from the client team

Step 2: Execute

Using the new message platform, step off recruiting collateral, including job fair materials, landing page, fact sheets.

Messaging platform delivered

• Brand essence and promise
  • Who we are / how we help our customers
• Brand differentiators
  • What sets your company apart
• Brand personality / voice
  • High-level content and tone guidelines
• High-level key messages / proof points by audience