75th Anniversary Commemorative Book

 
 

Duke Doctor of Physical Therapy

Copywriting, Marketing Materials

BACKGROUND

The Duke Doctor of Physical Therapy (DPT) Program is dedicated to developing the next generation of leaders in physical therapy. Since its inception in 1943, the program has evolved from a small course with a handful of students into a leading doctoral program with world-renowned faculty and more than 200 students. When it came time to celebrate the program’s 75th Anniversary, Duke DPT leaders contacted Signal to help them honor the past and look forward to the future.


SIGNAL SOLUTIONS

Signal worked with the Duke DPT team to develop a 100-page commemorative book, “Duke Doctor of Physical Therapy – The First 75 Years.” We crafted provided information and images into a history of the physical therapy program from its beginnings in 1943. Our team conducted extensive research, wrote and edited the content, and partnered with Duke DPT historians to tell the fascinating story of dedicated faculty members and students who helped to shape the physical therapy profession itself.

In terms of design, Signal’s vision was to convey a sense of history, with a warm palette of tans and browns accented by pops of orange and Duke blue. The book features many archival images of Duke DPT faculty and students learning in classrooms, connecting at conferences, and working with patients. The look is polished and uncluttered, allowing the imagery to take center stage. Signal enjoyed a close collaboration with the client every step of the way.


RESULTS

In September 2018, the Duke DPT program marked its 75th anniversary with a series of celebrations, culminating in a gala event where attendees received copies of the anniversary book. The book is also being shared with alumni and prospective students. The Duke team was delighted with the outcome.

I can’t thank you enough Donald for discovering so many helpful aspects of our work in this book. You all have been great! The book looks wonderful!!