Crop Losses Informational Video

 
 

CropLife International

Copywriting, Video & Multimedia

CropLife International is a global federation representing the plant science industry, addressing international developments in crop protection and agricultural biotechnology. The organization asked Signal to design and produce a short video animation on the topic of pre-harvest crop losses around the world. The objective was to explain the huge volume of crops at risk of being lost in the fields due to pests and diseases, and the value of plant biotechnology and crop protection products to help prevent these losses. The 80-second video features licensed photography and video clips with animated screen text and graphics.