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Digital Marketing Specialist
General Summary of the Position
We are looking for a highly skilled and motivated Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for developing and executing effective digital marketing campaigns to increase brand awareness and drive customer engagement.
Essential Functions
(Essential functions, as defined under the Americans with Disabilities Act, may include the following tasks, knowledge, skills and other characteristics. This list of tasks is illustrative ONLY and is not a comprehensive listing of all functions and tasks performed by positions in this class. It does not imply that all positions within the class perform all of the duties listed, nor does it necessarily list all possible duties that may be assigned.)
- Plan, execute, and manage digital marketing campaigns across multiple channels, including email, social media, display advertising, and search engine optimization (SEO)
- Monitor and analyze the effectiveness of campaigns and make data-driven recommendations for optimization and improvement
- Develop and manage social media content, including writing copy and working with designers on visual concepts
- Collaborate with the content team to create engaging and relevant content for digital channels
- Conduct keyword research and optimize website content for SEO
- Implement and manage email and marketing automation campaigns, including creating email content, building campaigns, segmenting audiences, and monitoring results
- Implement and manage paid digital advertising campaigns, including Google Ads and social media advertising
- Monitor and report on digital marketing performance metrics, including website traffic, email open and click-through rates, and social media engagement
- Stay up-to-date with the latest digital marketing trends and technologies and make recommendations for new strategies and tactics
Contacts
Frequent contact with management, team members, clients and vendors.
Knowledge, Skills & Abilities
- High level of self-sufficiency
- Exceptional organizational, time-management, project management and planning skills
- Strong attention to detail
- Ability to work well in a team, to shine as an individual and to maintain a sense of humor.
- Excellent interpersonal skills
- Extremely strong written and verbal communication skills
- Exceptional quantitative analytical skills
- Must be results driven, enjoy problem solving, and passionate about being challenged
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
Education/Experience/Licensing
- Bachelor’s degree in marketing, communications, or a related field
- 2+ years of experience in digital marketing, preferably in a B2B environment
- Proven track record of developing and executing successful digital marketing campaigns
- Strong knowledge of SEO, social media marketing, email marketing, and digital advertising
- Excellent written and verbal communication skills, with experience in creating compelling marketing copy and content
- Experience with Google Analytics and other digital marketing tools
- Ability to analyze data and make data-driven decisions
- Strong project management and organizational skills
- Ability to work independently and as part of a team
If you are a highly motivated and results-driven digital marketer with a passion for creating effective campaigns that drive business results, we would love to hear from you. Apply today to join our dynamic team!
Send resumes and references to [email protected].