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Domtar Personal Care
Campaigns, Content, Social, Video
Attends, a brand of Domtar Personal Care, is a pioneer in the incontinence industry, with products that deliver confidence and freedom to millions of people around the world. Domtar has engaged Signal to assume control of the Attends social media channels for planning, content development, design and development of visuals, and scheduling posts.
Our objectives are to help the client build audiences and brand awareness, to reach younger and more active users as well as caregivers, and to drive traffic to designated “Where to Buy” pathways that can be tracked to capture measurement. We plan monthly editorial calendars with a mix of content that includes product profiles, general wellness tips, holiday celebrations, links to relevant third-party articles, and so forth. Each month we review the proposed material with the client for their approval, then create and deploy the posts as agreed.
Results:
Increasing awareness while minimizing the stigma of incontinence by engaging users through aspirational content and helpful resources.
- Increased monthly reach by more than 275,000 people
Driving more product exploration and sample requests to help get users into the right product for their needs.
- Increased website traffic by 260%
- Increased direct response actions by 419%