Think the blog has gone the way of the dinosaur? Think again. According to a recent study by MarketingProfs and the Content Marketing Institute, blogs are among the top 5 content marketing tactics today.
Blogs continue to be one of the most easy, cost-effective ways to spread awareness and engagement – and to increase your relevance online. This update will give you some fresh ideas.
Many of you are already blogging and have been for a while. If you’re not, however, here’s something to consider. As a recent Fast Company article said, “It’s all about the SEO.” Why pay for SEO when you can let a robust blog do the work for you? A few key points from the article:
63% of marketers are busy prioritizing better ways to repurpose content. Blogging can be easy if you simply take existing content and post it for a new audience. Podcasts, case studies, videos, presentations, photos, eBooks, press releases and white papers are all excellent blog fodder. You can also take content produced for sites like Flickr, YouTube, Instagram or Pinterest and use it for blog posts. Forbes proposes more inventive ways to get content for your blog. These are some of our favorites to incorporate into your strategy:
As with any marketing effort, effective blogging requires groundwork and planning. Identify your audience and goals – and outline how you will measure your success (likes, shares, subscriptions and so on). Remember that above all, your content must be relevant and high-quality to provoke the steady engagement and sharing you need.
Sure, blogging does require time and effort. But it’s a relatively cheap and easy way to engage your audience and generate valuable traffic. For more ideas about making content marketing work for you, visit us at www.signalinc.com.