Month: January 2019

Why Your Company Needs a Corporate Video

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Did you know that watching videos made up 69% of all global consumer internet traffic in 2017? That’s why your company has to have at least one stake in the ground with a good corporate video. We’re not talking Hollywood masterpieces here, but interesting and professional videos that tell your story and show discerning consumers that your company is run by authentic, committed people. This short article, Part 2 of our new series on video marketing, offers some food for thought.

The benefits

  • Increased engagement: Consumers are more likely to press play on a video rather than to read through text on the same topic. Video content is easy to take in, and because the brain processes images faster than text, your message will be more memorable in video form.
  • Social sharing: No less than 5 billion videos are watched on YouTube every single day! People love sharing a creative, engaging videos that entertain, educate or tell a cool story.
  • Better branding: Bringing your products and people to life help an audience form an emotional connection (which means they’ll be more likely to engage and share). It’s all about personality and the human touch.
  • Uptick in SEO and ROI: Videos are awesome at driving traffic and increase the chances that you’ll rank higher on Google. In fact, an optimized video is 52 times more likely to appear on the first page of search results.

Check out Part 1 of our series, Video (High) Resolutions for 2019.

Corporate video best practices

CONTENT: As with any marketing content, make sure that your video is engaging, conveys an important message and adds value for the viewer.

QUALITY: Remember that people will form an immediate impression based on the quality of your images, video, music and on-screen copy. Your video must be high-quality.

CALL-TO-ACTION: Who’s watching this video, and what do you want them to do next? Make sure your video ends on a high note with a key takeaway, followed by a strong CTA.

SEO: Make sure your video includes a relevant, descriptive title and the right keywords. For bonus points, add a transcript.

REPURPOSING: Once you’ve made the investment, max that video content by slicing it into short clips to use on social networks, in emails, at tradeshows – endless possibilities!

Ready to tell your story with a corporate video? The Signal team can help your customers see the people behind the product.

Video (High) Resolutions for 2019

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The best brand stories depend on a genuine human connection and exceptional experience – and there’s no better way to create that bond than video. Live and motion content will continue to dominate marketing in 2019, giving you a sweet opportunity to build real relationships with your audience. In this, Part 1 of a new 3-part series on video marketing, the Signal team gives you three new year’s video resolutions to add to your marketing strategy for the coming year!

1. Cultivate micro-moments

Everyone’s short on time – and attention – these days. When someone’s digitally searching for recommendations, you have a chance to connect through storytelling in micro-moments. Short, useful videos allow great micro-moments to take place, where consumers experience your brand in a human way. Think warm and engaging Facebook or Instagram Stories, like T-Mobile CEO John Legere’s Slow Cooker Sunday series.

2. Explore live video

Companies are increasingly taking advantage of live streaming platforms to give people a look inside the brand – or inside the mind of thought leaders. Live video is authentic, offering an opportunity for behind-the-scenes tours of your office, chats with employees, or real-time Q&A sessions. Prospective customers love to look under the hood and a live stream delivers tons of transparency.

3. Impress them with cinemagraphs

While you may not have heard of the cinemagraph, you’ve probably seen one. These gifs are subtle and eye-catching animations, with only a single animated element of the image or background – a moving picture with a cinematic effect. These understated videos instantly command your audience’s attention and inject your content with flair.

Tips for success

  • Include micro-moments or live streaming in your content strategy. What would your audience consider helpful, interesting or fun? Break out the whiteboard and brainstorm.
  • Maximize your spend by recycling sound bites, gifs or cinemagraphs of your videos across all your channels.

Keep your video resolutions for 2019 on track! Check out Part 2 of our series, Why Your Company Needs a Corporate Video or Part 3, Refine Your Strategy With Video KPIs.