August 2018

Learn the 4 C’s to improve the customer journey

Digital marketers sometimes think that a “conversion” simply entails completing and submitting a form online, but it’s actually much more. The 4 C’s of the customer journey can help you deliver a positive customer experience, complete the sales cycle – and increase the chances of true advocacy from your leads, prospects and even existing customers. …

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Animated visual cues

How Animated UI Enhances the User Experience

Traditional animation for the web – including animated slides and headlines or parallax features – focuses on adding visual interest and flare, not on enhancing the user experience. Adding “zing” has its place but as users have become more savvy and digital devices more sophisticated, users have become hungry for a better overall experience. Taking …

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