A rose by any other name, right? Not if that name doesn’t come with a great logo. This visual representation of your company showcases your unique identity to potential customers and fans. It also strengthens customer commitment and can even impact company performance. A recent analysis of 13 major brands, from their inception to 2016, […]
Even Good Logos “Go Bad” Read More »
In a world where attention spans have fallen to mere seconds, every word counts – and high-quality writing makes the difference. Enter “dense” content, which offers readers “a lot of good, perceived value in a little bit of time.” Professionally written, dense content helps you tell the best story. It also serves up SEO, usability
The skinny on dense content Read More »
Staying above the endless stream of social media noise is hard work. To keep your audiences engaged, you need to share interesting content constantly. What’s a busy social media manager to do? Check out our recommendations below! Cross-posting: saving time but sacrificing effectiveness When you have an item to share on Twitter, Facebook, LinkedIn, Instagram
Switch from cross-posting to cross-promoting Read More »
