Happy New Year! The tree is down, the decorations have been put away and all that’s left of the holidays is your list of New Year’s resolutions. Is one of them “staying on top of the latest marketing practices?” The Signal team has you covered, with a list of the key trends that will keep you competitive in 2017.
Live platforms put the broadcast in your hands
50% of executives would rather watch a video than read text. And 35 million people live streamed the 2016 presidential debates. Live platforms such as Periscope and Facebook Live and are the hottest new ways to reach diverse audiences. B2B applications include broadcasting from an industry conference, sharing executive perspectives, offering insight about your products / services or interviewing industry experts.
Interactivity helps people to “touch” your brand
Call it the Pokémon GO effect, but just staring at a screen isn’t the same anymore. Interactive experiences are no longer a “nice to have” – they’re a must. On one end of the spectrum, you have tools like calculators and 360-degree video tours. From there, we move into things like sightseeing apps that overlay local information, to full multisensory experiences. In 2017, we predict that marketers will use interactive tools and even virtual reality to bring their products to life.
Data visualization makes sense of big data
Big data is just getting bigger – and it’s having a huge impact on how we live and work. Across industries, companies are using data to drive execution and decision making. Data visualization is key to helping us process and use vast amounts of raw data. As data sources and system integrations become increasingly complex, visualization tools can mean the difference between success and failure.
Native advertising reaches your consumers in a natural way
Native advertising follows the form and function of the platform where it appears. These disguised ads are often called the “gateway drug” to content marketing. While this technique is not new, its importance is on the rise as increasingly savvy consumers ignore traditional ads. Native advertising is a friendly and effective way to draw potential customers in. And that helps your content get the promotion it needs.
Great writing sets you apart in a world of overload
We used to email. Then we switched to texting. Now, some of us don’t even have time for pesky nouns and verbs – we just use emojis! In a world where our attention spans have fallen to just eight seconds, every word counts. As consumers skip, skim and filter, good writing counts now more than ever. Professional writers help you tell the best story.
Stay tuned! Signal will be profiling these trends and more throughout 2017.