Dallas-based healthcare company Tenet Health engaged Signal to create a direct mail campaign for its affiliated group, Cypress Fairbanks Urgent Care Centers. The objective was to generate awareness and differentiate the group from local privately operated urgent care centers. The series of three postcards spotlighted three advantages of Cypress Fairbanks Urgent Care Centers: board-certified physicians on staff; in-network with most major insurance; and walk-in convenience. With a family-friendly feel and the tagline “Your Smart Choice for Urgent Care,” the postcards depicted everyday “before and after” scenarios of patients needing and receiving quality care.
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