A recent report from Deloitte highlights that Millennials (age 14-25) spend more time watching online video content than watching live television. Video is just getting hotter – and not only for the Millennial crowd. Nearly half of Americans subscribe to a streaming video service and binge watching has become routine across generations. If video is …
If you follow our blog posts, you know that agile development is all about keeping the needs of the customer at the forefront. And about getting work into the hands of the end customer as early and often as possible for feedback. Signal takes an agile approach to our development process and we find that …
Marketers are great at gathering data on customers: it’s an integral part of the job. But as Smashing Magazine says, “Data often fails to communicate the frustrations and experiences of customers. A story can do that, and one of the best storytelling tools in business is the customer journey map.” When you’re looking for a …
You’ve probably heard of “agile” software development, but the term is increasingly being used to describe marketing communications. The essence of agile is simple: get your work into the hands of the end customer as early and often as possible. This could apply to a website, brochure or almost any form of communication. At Signal, …
