Teleflex is a global provider of innovative specialty medical devices used in critical care and surgery. Signal helped Teleflex launch its Hudson RCI® Neptune® Heated Humidifier with ConchaSmart™ Technology, a product delivering optimal humidification levels to a full spectrum of patients. Signal developed a multimedia campaign, including print, video and digital resources and collateral to support the launch and communicate the device’s differentiating features to clinicians and respiratory therapists in hospitals. Spotlight pieces included a dedicated landing page, series of print ads for industry publications and a comprehensive product brochure.
Month: July 2014
Intellectual Property Awareness Campaign
CropLife International is a global federation representing the plant science industry, addressing international developments in crop protection and agricultural biotechnology. Signal helped the organization launch its year-long, web-based IP52 campaign, whose aim is informing European and Asian business leaders, policymakers and media on the importance of intellectual property protections in our lives. IP52 releases weekly updates that help visitors discover how intellectual property helps to evolve products in all industries. Signal developed the IP52.org microsite as well as campaign infographics and resources in multiple languages.
This microsite has been shortlisted for the European Excellence Awards 2014.
Top Trends in Web Design
A great website is an experience. It strongly influences how you feel about a company or product and can move you to make contact – or make a purchase. At Signal, we’re always keeping an eye on the latest in web design that helps our clients stand out online. These are the cool new trends we’d like you to know about now.
- Video backgrounds: similar to large imagery, using video backgrounds on a website brings your message to life in a big way. Nothing else has the sheer impact of a video background, which provides inspiration and captures the essence of your brand – without words. Two examples we love: Spotify and this Eastpak microsite.
- Interactive infographics: Infographics are visual representations of information, data or knowledge. Interactive infographics have features that allow a visitor to explore the data, offering more detail on mouseover, panning or zooming or different views. This technique is well-suited for timelines, evolving data or multiple categories. It also is a great way to tell a story, like Google’s How Search Works.
- Parallax scrolling: with this design technique, background and foreground layers move at different speeds, taking the visitor on a 3D journey – in a two-dimensional browser window. Why it’s effective: Technologies such as HTML5 and CSS3 make it possible to create impressive, memorable stories. This awesome website traces the making of the movie Life of Pi.
- Large images: large photos or graphics are fast replacing sliders in the “hero” area at the top of a website, like Facebook’s new Paper page. And large imagery is so effective at capturing attention that some companies aren’t just jazzing up the hero area – they’re filling the entire browser window, like the Roux at Parliament Square restaurant or the Harrison Grierson construction company. The images are the message.
- The print magazine look: Magazine-style web designs take a page from the print world, taking a trend from content marketing to turn your product or brand into a full experience – complete with bylined articles, sections and stunning photos. This design style is a natural for the web versions of print magazines such as The New Yorker. But it also translates well in other instances, such as this magazine-style page for AIGA, the professional association for design. Creating a magazine-style website is no small design and programming task but it gives your online presence some serious weight in the cool category.
- Iconography: using icons to communicate key information quickly. Recognizable icons help visitors navigate, process information and locate calls-to-action. Icons are great for providing visual interest and reducing the words on the page for a simple, attractive look. And people are very familiar with icons from widespread use. Iconography is also great for drawing attention to products, services, menus or features – and for use in graphics, diagrams or supporting calls to action.
- Fixed navigation: the main benefit of the fixed (or “sticky”) navigation bar is ease of access to core content. No more scrolling to the top required – the fixed navigation bar lets the visitor move about the website, regardless of where they are on a page. It’s fast and it’s popular. The non-profit Acumen has a nice fixed navigation bar (and cool, interactive parallax scrolling effects, too).
Filled with Knowledge Campaign
To help Novartis Animal Health promote the value of veterinary practices’ prescription services, Signal developed a multi-channel marketing program. The campaign features a set of consumer-facing materials to inform pet owners why they should buy prescription medications direct from their veterinarian instead of choosing retail pharmacy chains. Signal developed an internal microsite enabling the company’s sales force to order customized web-to-print materials for their veterinary accounts.