Catalog Redesign


Client: Mack Trucks

Services: Copywriting, Marketing Materials, Advertising & Direct Mail


Mack Trucks is one of North America’s largest manufacturers of heavy-duty Class 8 trucks, engines and transmissions. Since 1900, Mack trucks have been sold and serviced in more than 45 countries worldwide.

Mack engaged Signal to redesign their existing annual catalog, hoping to support more appealing and frequent communications to subscribers. Signal replaced the single catalog with two seasonal pieces focusing on summer and winter products. Mack also reserved space in all new truck glove boxes for a high-level printed piece to engage new Mack owners. Signal produced this communication, highlighting ongoing promotions and specialty merchandise. Our work is now featured at every single Mack Truck dealership and the catalog is mailed out twice a year to every owner worldwide.


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